Let’s catapult your Marketing to new heights.

A comprehensive marketing plan keeps your nonprofit or small business on track, providing clear direction. No more worries about how to reach your destination – we've got it mapped out!

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planning

Your Blueprint for Success.

According to the National Center for Charitable Statistics, there are more than 1.5 million nonprofits in the U.S. This number also includes private foundations, charitable organizations, and other types of nonprofits. That’s a lot of organizations vying for attention and donations.

And if you’re a nonprofit or a small business, your competition is even more crowded.

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members of a nonprofit organizing donations
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Let me be your guide!

Craft a marketing plan tailored to your specific needs and goals so that your direction is clear, keeps you focused on the bigger picture, and milestones that keep you moving.

  • Unify your team with a solid marketing plan.

    A comprehensive marketing plan is more than just a strategy—it's a rallying point for your organization. With our tailored, easy-to-follow marketing plan, everyone on your team will know the direction, focus on the bigger picture, and collaborate efficiently to meet common goals. Say goodbye to confusion and hello to cohesive, full-speed-ahead progress!

  • Maximize impact with limited resources.

    Even with limited staff and a tight budget, your organization can be impactful and do some mighty things. A marketing plan helps to focus your resources effectively, ensuring you stay in step, maintain direction, and achieve your goals without stressing over the details.

  • Amp your momentum with focused marketing.

    Identify the right audiences for your nonprofit or small business and create a road map to reach them. Whether you’re seeking customers or the people you serve, donors, volunteers, business partnerships, or new board members, my comprehensive marketing plan can keep your organization on track and stop the worry about how to reach everyone. Get started today and see the difference a well-planned strategy makes!

  • Be the sunflower that towers above the rest!

    Your marketing strategy must be on point whether your organization is unique or in a sea of similars. With a clear and tailored marketing plan, emphasize what sets you apart. Focus on your strengths, forge connections, align your goals, and pave the way for success while keeping an eye on the competition.

  • Stay on track and grow your organization with a strategic plan.

    You may have worked with me to produce your strategic plan or completed it as an organization. Keep your mission clear with a well-articulated marketing plan. By writing down your objectives, strategies, and tactics, all with milestone markers, you can maintain focus on the big picture, avoid unnecessary worries, and ensure that every step you take is purposeful, like a blueprint.

what you get

Nonprofit Marketing Plan

    • Brief overview of the plan's goals and key strategies.

    • Market Analysis: Understanding the community or demographic you serve.

    • SWOT Analysis: Identifying strengths, weaknesses, opportunities, and threats.

    • Competitor Analysis: Understanding other nonprofits you're competing with for attention and funding.

    • Detailed segmentation of your target demographic(s), including donors, volunteers, and beneficiaries.

    • Clearly articulate your nonprofit's mission (purpose) and vision (future aspirations).

    • Define specific, measurable, achievable, relevant, and time-bound (SMART) goals.

    • Awareness Campaigns: To increase visibility.

    • Engagement Strategies: To build community and encourage volunteerism and donations.

    • Partnerships, Collaborations, Sponsorships: With other organizations and businesses.

    • Content Marketing: Blogs, newsletters, and social media to tell your story and the impact of your work.

7. Budget

8. Monitoring and Evaluation

9. Timeline

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what you get

Small Business
Marketing Plan

    • Brief plan overview, including objectives and expected outcomes.

    • Market Analysis: Size, trends, and growth prospects of your industry.

    • SWOT Analysis: Internal strengths and weaknesses, external opportunities and threats.

    • Competitor Analysis: Identify direct and indirect competitors and their strategies.

    • Detailed description of your ideal customers, including demographics, psychographics, and purchasing behaviors..

    • Clearly articulate your nonprofit's mission (purpose) and vision (future aspirations).

    • Clearly define what makes your business stand out.

    • Define SMART goals related to market penetration, revenue targets, customer acquisition, etc.

    • Product/Service Strategy: How to develop and position your offerings.

    • Pricing Strategy: Competitive pricing models that appeal to your target market.

    • Promotion Strategy: Advertising, sales promotions, digital marketing, public relations.

    • Distribution/Place Strategy: How and where can customers purchase your products or services

8. Budget

9. Monitoring and Evaluation

10. Timeline

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brand strategy documents nicely organized

Custom Packages Designed With You in Mind

Everyone's needs are unique—like fingerprints or snowflakes. That's why I don't believe in a one-size-fits-all approach. Instead, I proudly offer custom packages tailor-made just for you. Perhaps you’re more interested in succession planning, a change management plan, or something entirely out of the box; I’ve got you covered.

Let’s chat to collaboratively craft a solution that fits your specific needs, preferences, and budget. Here's how I do it:

Listen and Learn: I’ll start by getting to know you and understanding what you're looking for. Your goals become my mission.

Tailor-Made Solutions: Based on our conversation, I'll put together a package that's just right for you—no unnecessary extras—just what you need to succeed.

Flexible Options: Need to tweak something? No problem! Our custom packages are as flexible as playdough, ready to be molded to fit your changing needs.

Why Choose a Custom Package?

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Personalized Just for You:

You deserve solutions catering to your unique situation.

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Flexibility

As your needs evolve, so can your package. I’m here to grow with you.

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Value for Money:

Pay for what you need, not what you don’t. It’s that simple.

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“Kristin is wonderful to work with! She consulted in 3M’s Personal Safety Products Department and demonstrated skills that included a marketing plan, creative direction, a thorough and analytical approach to all assignments, a cost-conscious attitude, and very proactive work methods.

Her contributions included three videos, characterized by the very experienced videographer as “the most complex” he had ever undertaken. She managed photography assignments that yielded over 500 images capturing key product demonstration requirements in extremely challenging outdoor winter environments.

Kristin developed and produced a very technical brochure supporting the market development objectives for an emerging 3M technology. She is independent and highly productive, capable of handling numerous assignments simultaneously and within very short timeframes.

I am pleased and honored to recommend Kristin’s work, outstanding talents, and contributions.”

— Peggy Rogers, 3M Personal Safety Products Marketing Manager, St. Paul, MN

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Let's get started!

Ready to elevate your game?