Baby or Bust: Infertile Couples Turn to the Web to Raise Funds for IVF

When Shelton and Brandi Koskie learned five years ago that they would need fertility treatments to have a baby, they were stunned. After all, the Koskies, who met while working at Old Navy in college, were in their early twenties, not typically an age when couples have to worry about the biological clock. Perhaps equally shocking was how much the procedures would cost: Some $20,000 out of pocket. Even though they were young professionals with good jobs, they had nowhere near that kind of cash lying around.

“There were a lot of nights that we would come home from work and sit quietly in the dark together and just cry,” says Brandi, now a 28-year-old senior editor at health and weight loss company DietsInReview.com. “That lasted a few days and then we said ‘That’s it, we’re done crying.’”

When the tears stopped, the brainstorming began. The Koskies were determined to find a way to raise the cash for the in-vitro fertilization they needed. In 2006, they launched BabyorBust.com, a blog where they began chronicling their struggle with infertility and asking for donations.

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